At some point in the day on Wednesday, the kids were doing their chores. They had been talking and coming up with "inventions." Savannah was working on cleaning the bathroom and had decided that she was going to invent a "No streaks, 4 weeks" window cleaner. She came in telling me how it would work and how great it would be. I decided to use this as a "teachable moment" and do an impromptu activity.
The kids goal was to create an advertisement for their product that would entice the reader of a certain magazine to purchase it. We looked at various advertisements in the Parents magazine and talked about the ways the advertisers specifically targeted parents, families, and kids (for example, the Wal-Mart advertisement focused on selling kids clothes). We discussed why Wal-Mart chose to advertise kids clothes in this magazine. We discussed how Wal-Mart doesn't just sell kids clothes, but the advertiser was appealing to a certain group of readers. We then looked through various other ads and continued our discussion along the same lines while including examples from various styles of magazines. We also talked a little about various propaganda techniques and some of the ads that we have scene on television recently.
Their first step was to create a one page advertisement for their product. It had to have a catchy slogan and a little information that would attract a customer to the product. They also had to design the product. Next, they had to write a business letter/friendly letter to a store owner (me!) talking about their product and asking to meet with them to discuss the possibility of the owner selling the product in their store. Finally, they had to have a meeting with the store owner and convince the store owner to sell their product.
They both spent a lot of time developing their ad. Savannah stuck with her window cleaner idea, but JJ decided to go out on his own and created a new invention to help recycle water. Here are their advertisements...
Savannah advertised her window cleaner. The slogan was "No Streaks, 4 Weeks!" On one side of the magazine page she previewed the product with a picture of the bottle, another slogan using the product name "Twinkles,"and offered the reader a coupon. It also states that it is sold at local retailers.